A sans serif, gothic, or simply sans letterform does not have serifs at the end of strokes. Sans serif fonts usually have less variation in stroke width than their serif font counterparts. They are often used for simplicity and modernity.
Sans-serif fonts are widely used for the display of text on screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The addition of ‘sans’ comes from the French word sans, meaning ‘without’, so sans serifs means simply ‘without serifs.’
There are a few different sans typefaces, including Grotesque, Geometrics and Neo-Grotesque.
Choosing The Right Letterforms For Your Website.
Choose typefaces with easily recognisable letterforms. Ensure your eyes can distinguish different letters. For example, try typing the word ill. Certain fonts will make the three letters indistinguishable, and will instead make the word look like the roman numeral for three.
Letters that are open are much less likely to blur when used in smaller font sizes. This will improve overall readability.
Text size for body copy will depend on the screen size. We recommend the following for best readability across multiple devices.
Mobile: 12pt – 16pt
Tablet: 15pt – 20pt
Larger Screen: 15pt – 22pt
The spacing between lines of text will depend on the chosen typeface, but the smaller the text, the tighter the space between lines should be.