We’ve put together a list of 14 quick SEO tips to massively help you achieve better rankings in Google searches. We hope these tips help you. If you have further questions or want to discuss any of the points we cover, feel free to contact our team.
1. Keyword Ideas
You can get additional keyword ideas by using the Google Keyword Planner to search for possible keyword ideas. People tend to make one of these mistakes when it comes to targeting a specific keyword.
They fail to optimize for the keyword(s) at all.
They try to optimize for too many different keywords.
They optimize for unnecessary keywords.
It is a good practice for each page or post on your website to target one specific keyword or topic.
Try to avoid targeting the same keyword on numerous pages. Google will typically only rank one of these pages, and it may not be the one you want.
2. Meta Title Tag
Every page should have an HTML title enclosed in tags. Try and ensure the title is unique, and include the target keyword. You should also ensure the title is 65 characters or less. Any longer, and Google will cut it off in results.
Meta title tags are vitally important in helping the search engines understand exactly what your page is about, and they are the first impression visitors will have of your page. Title tags are used in three key places:
Search Engine Results Pages (SERPs)
1. Search Engine Result Pages
A good title can be the deciding factor in whether or not someone clicks on your link. With a couple of exceptions, your title tag determines your display title in SERPs and is a visitor’s initial experience of your website.
2. Social Platforms
Social platforms like Facebook will use your title tag to determine exactly what information to display when you share your website page.
Some social platforms, including Twitter and Facebook, have their own meta tags. This allows the opportunity to specify titles that differ from the main title tag of the page you want to share. This can allow you to specifically optimize for each social platform and allows longer titles where they might be useful.
3. Web Browsers
Your title tag acts as a placeholder and will be shown at the top of the web browser. Unique titles with important keywords near the front can help ensure people don’t lose track of any of your content.
Writing A Good Title Tag.
Title tags are a vitally important part of S.E.O. Writing them efficiently is a generally low-effort, high-impact task, and can massively help boost organic traffic. Here are some of our recommendations for optimizing your title tags for search engines.
1. Don’t Overuse Your S.E.O Keywords
Don’t use titles that are just listing keywords or repeat slight differences of the same keyword. These titles are bad for users and could get you into trouble with search engines and be penalised. Search engines are advanced enough in 2020 to understand variations of the same keyword.
You may find you run into trouble if you stuff your title full of keywords in a way that creates a bad user experience, such as:
Cheap Headphones, Buy Headphones, Audiophile Headphones, Headphones for Swimming.
2. Watch The Length Of Your Title
If your title is too long, search engines may omit vital words you hoped to bring you traffic. With a title too long, search engines will cut off words exceeding the viewport by adding an ellipsis (“…”). We recommend keeping your titles under 60 characters long.
Content based around your chosen keywords is arguably the most important aspect of S.E.O. Without content, you simply won’t rank.
Include your target keyword throughout your page content, but be tactical. Stuffing your keyword throughout your content to the point of silliness is not practical. It will affect the readability of your content and also affect your ability to rank. A good rule of thumb we go by is if your overuse of certain keywords is likely to annoy any readers, chances are it will also annoy search engines.
Use your keyword in the title, in the first 300 words if possible, and in the first H1 or H2. You should be trying to use variations of your keyword thereafter.
Try and use a keyword that flows and looks natural on the page. It will be easier for you to use, and chances are it will also be searched for by users.
Write about something people will care about. Don’t write content with the aim of ranking. Don’t forget that actual humans need to want to read what your typing.
Search engines tend to favour content of at least 2,000 words. The longer your content, the more value you’re going to give readers, and the better chance you’ll have at a decreased bounce rate.
Monitor Your Content. Don’t Just Forget About It.
Try to monitor your content using Google Analytics. Bounce rate, the time users spend on your site, and pages per session are just as important as keyword density.
If your site does have a bounce rate relatively high, visitors to your site aren’t staying for long. If your bounce rate is high, there’s a good chance your page isn’t optimized for appropriate keywords. Maybe your page isn’t providing them with the information they’re looking for. These are vital things to work on.
4. Internal Links
Internal links are incredibly useful for aiding site structure. Internal linking has numerous advantages. It aids overall usability, helps to build page authority, provides a positive user experience, provides connections between different web pages, and potentially helps your search rankings.
If the content you provide via internal linking is relevant to your visitor, they are much more likely to go on to read further articles, thus also helping to improve the bounce rate of your site. Linking to relevant content will also help new visitors discover your content and navigate effectively. However, you should make sure your website is optimized for speed to avoid high bounce rates.
Internal linking will also help Google crawl your website, and improve site indexing.
5. Local S.E.O
This is especially important if your business and competitors own local businesses with physical locations. Doing a brand query in Google, with the location set to whatever city their physical building is located in, can bring up a Google Places page. The same can be said for people searching for specific local products and services. If your competitor has a local search appearing, and you don’t, who is going to get more customers?
Local SEO is a strategic process that focuses on the optimization efforts of local brick-and-mortar businesses. On-page optimizations, content and link building all with a local-focused intent are all part of these efforts.
Try And Get Customer Reviews.
The number of positive versus negative reviews you have, and how many reviews you have mentioning keywords of services are all taken into consideration when ranking locally.
Google is one of the most popular review platforms and generates more new reviews than its closest rival Facebook by a fairly large percentage. It makes sense to boost your business’ visibility in its immediate geographical area and focus on generating Google My Business reviews from unbiased local customers. It is a great resource for advertising your business when resources are low.
This is both a local and general tip, but never underestimate the importance of mobile optimisation. Even someone with no experience in S.E.O will probably know the majority of searches now take place on mobile devices. A massive amount of your website traffic will be coming from a tablet or mobile phone. Ensure your site is easy to use on a mobile device and quick to load..
If not, visitors will go elsewhere and all you’ll have is a massive bounce rate.
6. Image Title And Alt Text
Properly assigning an alt tag to your images is vital for the indexing of images by search engines. They allow Google to know exactly how the image is associated with the content on the page, and also is vital if the image fails to load, as users will still be able to tell what the image is about. It also allows Google to show the image amongst searches. With your images properly optimised, you will have a much higher chance of ranking.
We suggest the following when giving your images an alt tag.
Keep the alt tag lower than 120 characters.
Use keywords. But don’t stuff the alt tag.
Be descriptive, and avoid starting with “picture of”.
Make sure any of the outward links on your site only point to trustworthy sites. Google will penalise you if you direct users to websites of an untrustworthy nature, and your ranking ability will be hugely reduced. You should also ensure any links are relevant to the content on the page. Try and ensure the anchor text includes any targeted keywords. It is also important to ensure links are not broken and not set to “nofollow”